Marketing means processes of selling goods to consumers. The marketing department of a large firm has several functions. Initially market research must be undertaken to ascertain the needs of consumers. Once the product is developed, test marketing takes place to ensure that the product and its packaging are in an acceptable form. Then advertisement and other forms of promotional sales, such as free samples, informing the consumers that the product is available without any difficulty and also persuading the consumers to buy them by giving priority to the particular product.
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